Q1: This week's reading explained that "the emerging transformation economy suggests a move from creating memorable experiences designed for many, towards experiences that are potentially self-transcending and life-changing for one.

Can you explain this in light of your understanding of the progression of economic value?

Q2:Pine and Gilmore argue that an experience must be seen to be authentic. In what ways can events such as music festivals pursue authenticity?

Q3:To design memorable experiences, events nees to:

• Theme the experience
• Harmonise impressions with positive cues
• Eliminate negative cues
• Mix in memorabilia
• Engage all five senses

In your experience do music festivals provide meaningful experiences in terms of these characteristics? Give examples.