Q.1.True or False:Relationship Marketing and "One to One" Marketing use the same technology and strategies.

Q.2.Customer loyalty is an important component of Relationship Marketing because:

a)It is 8 - 12X more expensive to acquire new customers.

b)Loyalty programs reinforce the relationship between a brand/organization and customers.

c)Loyalty rewards and benefits encourage repeat purchases

d)Loyalty programs make customers feel appreciated and special.

e)All of the above are important for building loyalty.

Q.3.Which is not a criticism or complaint concerning Marketing:

a)Marketing consumes resources that could be used to improve the "quality of life" for needy families.

b)Marketing expenditures unnecessarily increase the final cost of products.

c)Marketing offers too many choices.

d)Marketing manipulates consumers into unwanted purchases.

Q.4.True or False:Telecommunications and data management technologies are rapidly changing the way organizations and customers interact with each other.

Q.5.True or False:Relationship or "One to One" Marketing builds upon the basic principles of the Marketing Concept.