Q1. Vendors/Suppliers: Vendors aim to extract high prices for what they provide for the companies in the industries. You need to determine the vendors and their bargaining power over you client?

Q2. Substitutes: Determine the name of five companies/products that aim to meet the same customers' demand by providing substitute products. Discuss their offerings and their impact on your client's business.

Competition is most influential external factors on any company in the industry. In the above table, your group has been assigned to one of the automakers as your group's client. You and your group need to analyze other top nine companies and how the competitive factors affect your client. Group the top ten automakers above into 3 categories: direct competitors, substitutes, and new entrants. You and your group need to develop an analysis of the industry competitive situation in Canada and Ontario on behalf of your client. You need to discuss 5 specific points for each of the 5 competitive forces. For every competitive force, you need to determine if what they are doing provides an opportunity or impose a threat. A common mistake is to write how your business/product/service will influence the competitors. This is wrong. You need to talk about how the competitive forces will affect your client's business by filling the table below:

Element Impact Why 1 Power of (ex. High, 1. Bargaining Opportunity) of Suppliers (ex. Low, 2. Threat) 3. 4. 2 Power of (ex. High, Bargaining of Opportunity) Customers (ex. Low, 2. Threat) 3. 4. 5. 3 Effect of (ex. High, 1 Direct Rival Opportunity) Competitors (ex. Low, 2. Threat) 3. 4. 5. 4 Effect of (ex. High. Substitutes Opportunity) (ex. Low, 2. Threat) 3. 4. 5. 5 Threats of (ex. High, 1. New Entrants Opportunity) (ex. Low, 2. Threat) 4. 5