Q1. What are components of the total customer experience? Besides direct observation, how else can a company assess the current customer experience in order to create enhanced customer experiences?

Q2. Describe ideal product/business portofolios. Why do many mature firms fail to build well diversified portfolios?

Q3. What are the main differences between cost-based pricing and market-based pricing? Based on your understanding of Walmarts strategy, which one do you think they employ?