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Q1. What are the risksrisks undertaken by firms pursuing a focus strategy? Explain with two examples. Q2. What are four specific criteria that managers

Q1. What are the risksrisks undertaken by firms pursuing a focus strategy? Explain with two examples.

Q2. What are four specific criteria that managers can use to decide which of their firm's capabilities have the potential to create a sustainable competitive advantage? Illustrate with an example of an organization.

Q3.What is market commonality and resource similarity? How are these concepts combined to identify the level of competition between two firms?

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