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Q1. What specific sources will you use? Research Paper - We will use a Research paper that focuses on the Brazilian Market. Also, we can

Q1. What specific sources will you use?

Research Paper- We will use a Research paper that focuses on the Brazilian Market. Also, we can use Research papers to see what the economy in Brazil is and how it can affect us, as a foreigner trying to enter the Brazilian Market.

Website- We will mostly use websites to search and research our competitors. To see their marketing strategies, the products they offer, the promotional they have, their social media presence, the reviews and feedback about them etc. This source is so important because this is where you will see the customers' reaction to the brands and products, if you know what the customers are feeling it's easier for you to create changes that will help in satisfying the customers.

Government Reports- Using this source is just for the benefit of knowing about the trade regulations of Brazil. Since the product will be coming from India, we will focus on researching the specific trade regulations between India and Brazil. Through this, we can also see the taxes and tariffs that we will pay in order to enter the country.

Blogs and Personal Website- This source will also help in keeping track of our competitors, and the personal reviews of customers to the products/brands.

Social Media/Official Pages and Accounts- This source will also keep track of the competitors and through social media you can see what people want. You will also learn how to have a social media presence by following different social media accounts and see how they do their marketing.

Q2. Specific Qualitative and Quantitative Research?

1) Qualitative research: There are a few standard methods for gathering qualitative data, despite the fact that it is much more broad than quantitative data. These consist of:

  • Interviews: an organized, semi-structured, or unstructured interview;
  • Focus groups: in which several people debate a particular topic;
  • Postcards or brief written questionnaires:which give respondents room to write their own responses to three or four specific inquiries.
  • Secondary data: such as journals, autobiographies, and business records.
  • Observations: which could take place on location or in "laboratory conditions," like when participants are asked to act out a scenario to demonstrate what they might do.

2) Quantitative research:The most typical resources for quantitative statistics are as follows:

  • Surveys:whether they are made over the phone, online, or in person. These depend on a large number of people being asked the same questions in the same manner.
  • Observations: which may involve coding observational data to convert it into numbers or counting the instances of a particular occurrence, such as how frequently a particular word is used in interviews.
  • Secondary information: like company files.

Q4. Detailed information will you obtain from the research plan above?

We need detailed information regarding the taxes and tariffs that we need to pay to make sure we have enough capital to enter another market, also through these taxes we can put the exact price for our products with the markup that we need. We also need to have detailed information about the partnership of India and Brazil, are they on good terms? Is there an existing trade relationship between the two countries etc. This will make sure that entering Brazil will be a good deal for the business.

QUESTIONS:

Q. What will be the Research Methodology for this topic?

Q. What is the Outline of market research and specify your sources for each section.

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