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Q1: Which functions of Social media (discussed in last class) were the main focus of Hunger Games media campagin? what decisions/activities did they choose
Q1: Which functions of Social media (discussed in last class) were the main focus of Hunger Games media campagin? what decisions/activities did they choose to successfully perform these functions? Q2: Which Strategies (Discussed in class) were used during the promotion of The Hunder games? Map those stratgies with Objectives discussed in the lecture.
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Prior to the films release its marketers began an allout social media campaign using Twitter Faceboo...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
