Q1. You are required to develop conceptual framework or model using the below information:

Given

• Independent variables namely Premium price, Switching barriers, Customer Trust and Customer satisfaction levels.
• Dependent variable namely customer retention.

Required

1. Construct conceptual framework diagram or model using the independent variables Premium price, Switching barriers, Customer Trust and Customer satisfaction levels and dependent variable namely customer retention
2. Describe the relationship of how independent variables influence the dependent variable