Q1: Your firm produces and sells pure, organic maple syrup and is losing market share to store brands. The sales team wants the firm to drop its price. Provide arguments in favor of dropping the price and arguments against dropping the price.

Q2: Josues firm is deciding if it should sell a stripped-down version of its stylized, solar-powered battery charger to consumers at the bottom of the pyramid in India. What factors should Josue consider as he makes a recommendation to his manager?