Q10. Nathan would like to study finance and has come to you asking the following questions. (10 Marks). Describe the similarities and differences between overconfidence and overoptimism. (2.5 Marks), . How might the framing effect impact a company conducting market research? (2.5 Marks). What are heuristics, and why might they lead to incorrect decisions? (2.5 Marks). Why does the existence of cognitive error not necessarily make the market inefficient? (2.5 Marks).