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Q1-1. What is the cost of advertising per purchase when CPM is 5,000? Q1-2. Is the ad paid visit more efficient than the organic visit

Q1-1. What is the cost of advertising per purchase when CPM is 5,000?

Q1-2. Is the ad paid visit more efficient than the organic visit in terms of web visit to purchase conversion?

Company XYZ has the following KPIs. A 1000 Customer Base B Web Visit 300 A C C 200 D 200 Purchase E G E 50 F H 40 B G 60 D C H 50 300 L K 300 Ad Reach K 2000

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