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Q13: Which of the following sentences is false: A-Actions are more important than words B- True public relations professionals don't spin C-The practice of public
Q13: Which of the following sentences is false: A-Actions are more important than words B- True public relations professionals don't spin C-The practice of public relations is a shrinking industry Q14: Which of the following is not an issues manager job: A-Identifying issues and trends B-Evaluating issue impact in setting -priorities C-Designing company action and response to achieve results D-Assuming the position of spokesman in crisis Q15: Which of the following sentences is false: A-Cutting through the clutter of messages received from other communicators, and delivering a persuasive, believable and actionable argument is a challenge in public relations B-Acting slowly and wisely to restore an organization's or an individual's reputation is important in public relations C-Public relations is a process that "harmonizes" long-term relationships.among individuals and institutions Q16: Which of the following sentences is false? A-Public relations is differentiated from advertisements because advertisements receive coverage and exposure by virtue of the fact that it is in recognition of peformance or achievement. B-Public relations s can be seen as a means by which the communicator can ensure that performance recognition is achieved and that it yields positive results. C-Public relations is differentiated from advertisements because advertisements are only paid-for Communication. Q17: Which of the following sentences is true: A-The fundamental rule for communicating in a crisis is to tell it all and tell it fast. B- dark Website is a pre-developed site that becomes active before crisis strikes. C-The media are usually understanding of an organization in a crisis
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