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Q1-Name2datacollectiontoolsandresearchmethodologiesofparticularrelevancetomarketing Q2-IdentifymarketingplanningtechniquesandformatsthataretypicallyusedbyHospitality businessesandkeyfeaturesofamarketingplan Q3-WhataretypicalinternalandexternalissuesthatimpactonmarketplanninginaHospitality business? Q4-Whatarefourinternalcapabilitiesandresourceconsiderationsthatmustbetakeninto accountwhendevelopingmarketingstrategies? Q5-Name2piecesofcomparativemarketinformationthatmustbetakenintoaccount whendevelopingmarketingstrategies? Q6-NameindustrymarketinganddistributionnetworksusedbytheHospitalityIndustry Q7NewandinnovativemarketingstrategiesarebeingemployedbytheHospitality Industryinparticularcurrentandemergingmarketingtechnologies.Whatopportunitiesdotheypresent? Q8-Name2legalissuesthatimpactonmarketingactivities Q9-Name2ethicalconsiderationsformarketing Q10-Name2sustainabilityconsiderations,opportunitiesandconstraintsformarketinginthe HospitalityIndustry

Q1-Name2datacollectiontoolsandresearchmethodologiesofparticularrelevancetomarketing

Q2-IdentifymarketingplanningtechniquesandformatsthataretypicallyusedbyHospitality

businessesandkeyfeaturesofamarketingplan

Q3-WhataretypicalinternalandexternalissuesthatimpactonmarketplanninginaHospitality

business?

Q4-Whatarefourinternalcapabilitiesandresourceconsiderationsthatmustbetakeninto

accountwhendevelopingmarketingstrategies?

Q5-Name2piecesofcomparativemarketinformationthatmustbetakenintoaccount whendevelopingmarketingstrategies?

Q6-NameindustrymarketinganddistributionnetworksusedbytheHospitalityIndustry

Q7NewandinnovativemarketingstrategiesarebeingemployedbytheHospitality Industryinparticularcurrentandemergingmarketingtechnologies.Whatopportunitiesdotheypresent?

Q8-Name2legalissuesthatimpactonmarketingactivities

Q9-Name2ethicalconsiderationsformarketing

Q10-Name2sustainabilityconsiderations,opportunitiesandconstraintsformarketinginthe

HospitalityIndustry

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Recommended Textbook for

Business research methods

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

8th Edition

ISBN: 978-032432062, 0324320620, 1439080674, 978-1439080672

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