Q1Qualitative research is often used to help to define the key issues needed for the quantitative research that follows it.

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True

False

Q2An advantage of secondary data is that they were specifically designed to meet the researcher's needs.

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True

False

Q3Marketing research is rarely used by non-businessorganisations (for example, government bodies) because their functions are distinct from those of for-profit organisations.

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True

False

Q4An advantage of conducting personal interviews is that you can demonstrate new product ideas through the use of props and visual aids.

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True

False

Q5The most common way to measure attitudes in marketing research is by using rating scales.

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True

False

Q6Reverse coding may be used prior to computing a summated score to ensure all items in a composite scale are treated consistently.

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True

False