Q1-Sam's Ice Creams conducts a contest that is linked to holiday celebrations to promote its new flavours. Which form of marketing has Sam's adopted?

A. affiliate marketing

B. event marketing

C. search marketing

D. direct response

Q2-In the past, Burger King, Wendy's, and McDonald's used to market their burgers in non-biodegradable Styrofoam containers. In response to calls from the public to use more environmentally friendly materials, most fast-food marketers use paper containers for their burgers. Indeed, many such containers are made from recycled materials. This is an example of _____.

A. micromarketing by the fast-food chains

B. corporate social responsibility marketing

C. reverse marketing

D. consumer valuation

Q3-_____ reaches consumers while they are in transit and is about an organization, good, service, or idea by an identified sponsor.

A. Out-of-home advertising

B. Paid media

C. Advertising

D. Earned media

Q4-Gathering, sorting, and dispersing products are some of the _____ functions of the intermediary.

A. transactional

B. transitional

C. logistical

D. facilitating