Q.1.Which of the following control processes typically requires the greatest amount of resources to complete and is less frequently done:

a)Cost analysis

b)Marketing audit

c)Performance analysis

d)Sales analysis

Q.2.When an organization intends to improve its performance, it frequently compares itself to an another within/outside of its industry that is considered "best in class" through a process called:

a)Introspection

b)Haiku

c)Benchmarking

d)Optimization

Q.3.Which of the following are not factors influencing the ethical/moral behavior of an organization:

a)Senior management practice

b)Probability of harm

c)Likely consequences

d)Public opinion

e)All are factors of influence

Q.4.True or False:ISO 9000 series standards are an internationally accepted quality management benchmark.

Q.5.Which of the following isnot a form of regulation for marketing, as noted in the lecture material:

a)Federal agencies

b)Religious organizations

c)State agencies and commissions

d)Industry associations