Question
Q.1.Which of the following control processes typically requires the greatest amount of resources to complete and is less frequently done: a)Cost analysis b)Marketing audit c)Performance
Q.1.Which of the following control processes typically requires the greatest amount of resources to complete and is less frequently done:
a)Cost analysis
b)Marketing audit
c)Performance analysis
d)Sales analysis
Q.2.When an organization intends to improve its performance, it frequently compares itself to an another within/outside of its industry that is considered "best in class" through a process called:
a)Introspection
b)Haiku
c)Benchmarking
d)Optimization
Q.3.Which of the following are not factors influencing the ethical/moral behavior of an organization:
a)Senior management practice
b)Probability of harm
c)Likely consequences
d)Public opinion
e)All are factors of influence
Q.4.True or False:ISO 9000 series standards are an internationally accepted quality management benchmark.
Q.5.Which of the following isnot a form of regulation for marketing, as noted in the lecture material:
a)Federal agencies
b)Religious organizations
c)State agencies and commissions
d)Industry associations
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