Q1. You are the C.E.O. of an advertising agency.  The creative team that works for you is talented and creative. It always comes up with fresh ideas for ad campaigns. On the other hand this creative group can be grumpy and sensitive at times.

The population planning commission, a Govt. run organization has floated an open offer in the newspapers inviting advertising agencies to develop a fresh concept for its ad campaign due to begin next quarter.  The agency that comes up with the best idea will be awarded the annual contract which has a huge budget thus winning it is very important for you.

You anticipate that your creative team might consider this as an additional burden yet you believe they have the talent and the ability to win the contract for the agency.

 

Task. Write a Persuasive message in Memo format to the creative and the copy writing heads which explains the importance of this job and the deadline for its completion which is only fifteen days away.  Utilize your communication skills and seek to receive a positive response from them after they read your memo. Provide information and ask for the explanation about the unprofessional attitude. [Word count: 200 - 300 words, excluding format]

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Marks distribution is as follows:

• Content/Ideas/Relevance:  02
• Structure of the Memo and AIDA Approach (Format, Introduction, Body & Conclusion):  03
• Language (Formal, Accuracy of grammar and sentence structure):  02