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Q2. (25 pts.) Market Positioning Tools The following perceptual map from Lecture 8 shows positioning of beverages by nutrition and age. High Nutrition Regular milk

Q2. (25 pts.) Market Positioning Tools

The following perceptual map from Lecture 8 shows positioning of beverages by nutrition and age.

image text in transcribed High Nutrition Regular milk Chocolate milk Children's Fruit- flavored drinks Orange juice Nutritionally designed diet drinks Tea Sports drinks Adult: Bottled water drinks Skinny latte Coffee Sugared soft drinks Low Nutrition

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