Q.2. A conglomerate holds the following brands in different businesses. The revenue, market growth, and market share figures of leading rivals are given in the following table. (a) Place the brands on the BCG matrix. (Please take 0 and 1 to be the extreme values of relative market share (RMS) and 0 and 20% to be the extreme values of market growth (MG) in the matrix. (b) Analyze the portfolio and give your recommendations. Brand A B Revenue (US '000) 500000 350000 50000 20000 Brand Share 25% 5% 30% 1% Leading Rival's Brand Market Share Growth 25% 3% 30% 12% 45% 13% 10% 15% OA