Q2. As part of the "One Geely" strategy outlined in the case study (p. 112), one of the ways in which the company achieved cost leadership was by cutting down its dealership network from over 1000 dealers to just 700 within a year. The company has also demonstrated its innovativeness in exploring alternative channels of distribution and even selling the car on the internet directly to the final consumers.

What distribution strategy would you recommend to Geely for launching its new "Geometry" into the Australian market? What are the pros and cons of selling this car directly to the consumers? Consider Geometry's positioning and characteristics of the final consumers in your analysis.