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Q2: Assume that Shannon's decides to move forward with its loyalty/rewards program. Estimates for the cost per cuntomer ace 32.6 per mosth, Average customer mungins

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Q2: Assume that Shannon's decides to move forward with its loyalty/rewards program. Estimates for the cost per cuntomer ace 32.6 per mosth, Average customer mungins before subtracting off the cost of the loyalty/rewards program, are expected to be $36 per customer per month with a boost in retention to 82% per inonth. What is the resulting CLV if the annual interest rate for discounting cash flows remains the same as in Q1? Compute your answer to the nearest dolfar. Q3: Assume that Shannon's current CLV=\$142.00. Based on the change in CLV you computed in the last question, should Shannon's implernent the rewarts program? Yes - introduce rewards program. No -- do not introduce rewards program There is insuthcient data to answer "yes" or "no: Q1: Shannon's brewery currently boasts a customer base of 1,750 customers that frequent the brewhouse on average mice per month and spend $32 per visit. Shanson current variable cost of goods sold is 50% of sales. The customer retention rate per month is 0.82 , based on data collected from its website and an aralyis of credit card receipts. Its current cost of capital for borrowing and irvesting is about 12% per year, or 1% per month. What is shannon's approximate Civ forits averoge custocier? Compute your answer to the nearest peony. Q4: Assume that Shannon's decides to move forward with its loyalty/rewards program. Estimates for the cost per customer is $5.43 per month. Average curtomer mareins. before subtracting off the cost of the loyalty/rewards program are expected to be 34.82. Assuming that Shannon's wishes to obtain a milamsm CiV of 5120 . Whut is stic required retention rate that must be achieved? Assume that the interest rate is 1% per month. (Note: This problem assumes that you employ some algebra bo solive the CIV formula for r ) Round your answer to four decimal places (e.8, 12345 rounds to .1235). Do not express in percent form

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