Q2 is based on the context described here: Earlier this year, CHIPOTLE Chipotle introduced a new Hand-Crafted Quesadilla as a CCHIPOTLE HOW HAND-CRAFTED QUESADILLA digital-only menu item on the Chipotle App and Chipotle.com. For years, the Quesadilla had been one of the most talked about Chipotle menu items on social media, and now fans across the U.S. and Canada could experience Chipotle's real, responsibly sourced ingredients without artificial colors, flavors, or preservatives in an entirely new way. The Quesadilla marked the first customizable entree Chipotle added to its menu since it introduced a salad option 17 years ago. In the summer of 2020, Chipotle tested the Quesadilla as a digital-only menu item to capitalize on the brand's digital scale while removing operational friction by utilizing its Digital Kitchen. This pilot, conducted in Cleveland and Indianapolis, was part of the brand's stage-gate process which allows Chipotle to listen, test and learn from customer feedback, and iterate before deciding on a national launch strategy. Chris Brandt, Chief Marketing Officer of Chipotle, had this to say to media reporters: "We're so excited to answer the call from fans and introduce one of the most highly anticipated menu items in our brand's history. The Hand-Crafted Quesadilla brings so many new possibilities to our menu, and fans will love exploring fresh flavor combinations through its sides and salsa options."