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Q2. Nokia is one of the most celebrated failures in the business history of world. It has seen a tremendous success, Nokia failed after enjoying

Q2. Nokia is one of the most celebrated failures in the business history of world. It has seen a tremendous success, Nokia failed after enjoying unrivalled dominance in the mobile segment for several years. The ferocious and mighty telecom giant Nokia was well known for its products' hardware and battery life. For years, it was the talk of the town. User satisfaction with Nokia's mobiles was globally recognized. The company launched the first internet-enabled phone in 1996 and by the start of the millennium, Nokia also released a touch-screen mobile prototype. This was the start of a revolution in the mobile phone industry. The Finnish giant was the largest cell phone maker in 1998. However, the Finnish giant lost the race in subsequent times completely to OnePlus and Oppo.

Evaluate in detail what went wrong in the Business Strategy of Nokia, using integrated and balanced framework.

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