Q2. Tavin is trying to find his website, www.source-medium.com, in the source / medium report in Google Analytics. He doesn't see the URL anywhere! He uses Google Ads, a Facebook page, and an Instagram account in addition to his website. If he's looking for stats on his website, what source / medium combination should he be looking for?

Q3. Korri's employee is giving her a report from Google Analytics on a recent marketing campaign. She asks him for the total number of new users from the campaign, and he says: "The dimensions show that it's 246." Does she need to correct anything he said? (True = Yes, False = No)

Q4. Last week, Nathan searched for "how to set goals"on Bing.com. On the following SERP, he clicked on an ad that took him to www.goals.com. Yesterday, Nathan was checking Pinterest and saw an ad for Goals.com, which he clicked on. This morning, Nathan received a message from Goals.com on his MySpace page encouraging him to download its app, which he did. This afternoon, Nathan was on his Pinterest page (for like the 100th time) and saw another Goals.com ad, and he clicked on it.

If Goals.com considers downloading its app as a conversion, correctly identify which of the above sources would receive credit based on following attribution models:

Choose from Pinterest

Bing

MySpace

www.goals.com

All sources

Linear

First Click:

Answer 1

Linear:

Answer 2

Last Click:

Answer