Q2. The executive management team of La Mada hotel have met with you, the Hotel Revenue Manager, to discuss the performance. The management would like to see an increase in the RevPAR and market share for the next year. As the Revenue Manager, you are expected to analyse the current situation and advise the management. The current situation should be a comparison with the hotels competition, as shown in the table below.

	RevPAR Index	Market Penetration Index
Transient	1.16	0.98
Contract	0.82	1.19
Group	0.89	1.00

Answer the following question: 1. How could the La Mada hotel increase RevPAR for both contract and group segments?