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Q2. Though innovation/new product is basically a corporate function, marketing has a key role in it. Do you agree and also discuss why innovation
Q2. Though innovation/new product is basically a corporate function, marketing has a key role in it. Do you agree and also discuss why innovation is seen through customers perspective? [10 Marks]
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Cost Accounting A Managerial Emphasis
Authors: Horngren, Srikant Datar, George Foster, Madhav Rajan, Christ
6th Canadian edition
978-0132893534, 9780133389401, 132893533, 133389405, 978-0133392883
