Q2 Why are firms now moving more toward flexible production and customer-driven production instead of mass production? Describe a product that you think would be better suited to flexible production or customer-driven production than mass production. Explain your choice. 10 Q 3 Explain each of the methods used to segment consumer and business markets. Which methods do you think would be most effective for each of the following and why? (Note that a combination of methods might be applicable.) 10 a. supermarket featuring organic foods b. hair-care products c. tour bus company d. line of baby food e. dental insurance f. dry cleaner Q4 Identify and briefly describe the four different types of non-store retailers. Give an example of at least one type of good or service that would be suited to each type of non-store retailer. 10