Question
Q.2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different
Q.2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its competitors.
Attributes | Importance | Proton-SAGA | Honda - CITY | Toyota - Yaris |
Comfort | ||||
Value for money | ||||
Styling | ||||
Road-Safety | ||||
Drive | ||||
Engine | ||||
Durability | ||||
Maintenance | Also explain how you can utilize this data to change consumers’ attitude towards the brand? |
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solution Attributes Importance ProtonSAGA Honda CITY Toyota Yaris Comfort 10 9 7 9 Value for money 1...
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Organizational Behavior Emerging Knowledge And Practice For The Real World
Authors: Steven McShane, Mary Von Glinow
5th Edition
978-0077379438, 0077379438
