You’re a Software development manager in a multinational organization for the last couple of years. The organization prides itself on being an innovator and considers it as the key to its success. The management has decided to run a usual competitive analysis by involving cross-functional teams and has appointed you the lead for one group. 

• a. In your opinion why cross-functional teams are important? Please give multiple reasons to support your answer. 
• b. What tool/model will you use for the competitive analysis/mapping exercise and why do you think it’s important for organizations to routinely run exercises like this? Note for b: Also use the model/tool you identified. 
• c. Do you think innovation is an important competitive edge for the fast-paced software development industry? Give reasons to support your answer.

•   
•