q.22

Due to the Coronavirus, Starbucks was losing customers as well as employees. Because of this, Starbucks decided to branch out and start an incentive program: all employees were given the chance to sell Starbucks-branded furniture. The corporate-level strategy Starbucks used in order to make more profit and incentivize employment was ____.

Group of answer choices

Cost leadership

Related diversification

Unrelated diversification

Differentiation