Question
Q3. [5+5] Which items load onto which factors? Can you name them based on the items that load onto them? (150 words) Rotated Factor Matrix
Q3. [5+5]
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Rotated Factor Matrix | ||||||
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| Factor | |||||
| Items | 1 | 2 | 3 | 4 | 5 | |
| The appearance of the physical facility | .695 | -.054 | .153 | .119 | .193 | |
| Communication material | .823 | -.012 | .096 | .045 | -.002 | |
| Ability to perform the promised services | .052 | .193 | .718 | .210 | -.023 | |
| Willingness to help customers | .270 | -.013 | .052 | .232 | .586 | |
| Knowledge and courtesy of employees | .018 | .769 | -.046 | .187 | .005 | |
| Ability to convey trust and confidence | -.028 | .678 | .035 | .024 | .090 | |
| Caring | .172 | .160 | .215 | .604 | .155 | |
| Ability to accurately accomplish | .174 | .009 | .640 | .107 | .127 | |
| Provide prompt services | .170 | -.210 | .188 | -.044 | .720 | |
| Individual attention to customer | .249 | .093 | .200 | .638 | .298 | |
Extraction Method: Principal Axis Factoring. Rotation Method: Varimax with Kaiser Normalization. |
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You are required to interpret the given output.
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