Q.3 A company is providing its product to the consumer through the wholesalers. The managing director of the company thinks that if the company starts selling through retailers or to the consumers directly, it can increase its sales, charge higher prices and make more profit. On the basis of the following information and consider variable cost is rial 2.50 per unit and fixed cost is rial 50000 (20 Marks) Retailer Consumer Rial Wholesaler Rial Sales Per Unit 3.60 Estimated Sales per year (units) 1,00,000 Selling and distribution 0.40 Overheads (Per Unit) 5.25 1, 20,000 1.00 6.00 1,80,000 1.50 You are required (a) Advise the managing director whether the company should change its channel of distribution or not (with calculation and Justification). (15 Marks) (b) Provide suggestions and recommendations on the basis of analysis