Question
Q3 Managing promotions in seasonal demand products It is October now, and you can finally see the results of the promotion....unfortunately, you observe that sales
Q3 Managing promotions in seasonal demand products
It is October now, and you can finally see the results of the promotion....unfortunately, you observe that sales didn't change
(at least significantly).
Q.3.1 What could have gone wrong?
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Economics of Strategy
Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer
6th edition
978-1118273630, 111827363X, 978-1118319185
