Q3 What is your favourite brand of potato chips? Chances are it is Lay's. In fact, Lay's chips are so popular that they have dominated the category for a long time. Rut before Lay's chips were launched in India, we had another brand serving the Indian market Uncle Chips. But with Lay's superior distribution and advertising, Uncle Chips was soon outmatched and the sales plummeted. Uncle Chips was nally taken over by PepsiCo, who is also the owner of Lay's chips. Now, the company is making an attempt to give Uncle Chips a facelift to offer more variety and choice to the customers, in the wake of new competition entering the market. You as the Brand Manager of PepsiCo team deciding what to do with the Uncle Chips brand. a) Can you re-create Uncle Chips through a name change? What kind of brand name could supplement Lay's? Make a iist of five possibilities. b) How do you re-brand your renewed chips to make it stand out on the shelf? What about brand eiements? Draft a brief branding pian for the new Uncle Chips for whatever name you chose). c) Can you modify the original formula to make something new and more competitive? Wiii a brand extension work here? Why or why not