Q.3.1.1Describe the sector (not industries) in which your entrepreneur operates. (3) Q.3.1.2 Assess any four macroenvironmental factors that influence or impacts on the business venture of your chosen entrepreneur. Make use of relevant examples to support your discussion. (12) Q.3.2.1 Entrepreneurs must be able to generate new ideas on a regular basis to keep up with market demands. With the use of examples, outline five ways business ideas could be generated. (10) Q.3.2.2 Conducting a viability study on new business ideas is crucial to business success. Before you can begin with your viability study, you will have to do some market research first and then answer a few important questions. Summarise in your own words, the four questions entrepreneurs should ask and answer before commencing with a viability study. (5) Q.3.2.3 Examine your answer in Q.3.2.2 and provide examples of how your chosen entrepreneur should have answered the question within the context of their business venture. (5)

Business - Other