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Q4 Managing promotions in seasonal demand products Q.4.1 What is the rationale of implementing a price promotion during the peak season and not a counter

Q4 Managing promotions in seasonal demand products

Q.4.1 What is the rationale of implementing a price promotion during the peak season and not a counter cyclical promotion in off peak periods? Q.4.2 Instead of a price promotion, would you recommend to establish a promotion based on Q rather than on P?

i.e. Buy 2 get 3?

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