Question
Q4 Managing promotions in seasonal demand products Q.4.1 What is the rationale of implementing a price promotion during the peak season and not a counter
Q4 Managing promotions in seasonal demand products
Q.4.1 What is the rationale of implementing a price promotion during the peak season and not a counter cyclical promotion in off peak periods? Q.4.2 Instead of a price promotion, would you recommend to establish a promotion based on Q rather than on P?
i.e. Buy 2 get 3?
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Business Driven Technology
Authors: Paige Baltzan
5th edition
978-007337684, 9780077419318, 73376841, 77419316, 978-0073376844
