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Q#4. Marketing Research a. You have been hired by ThredUp, an online retailer of slightly used but designer clothing. They would like to adjust
Q#4. Marketing Research a. You have been hired by ThredUp, an online retailer of slightly used but designer clothing. They would like to adjust their clothing prices and promotions next year. Write two research objectives that would guide ThredUp's research supporting this decision. (.40 points). b. Your specific charge is to help ThredUp better understand consumers' feelings about buying used clothing online. Describe 3 potential research methods,then recommend which one to use. (.40 points). c. Data Analysis and Interpretation: The manager of ThredUp is interested in assessing the influence and effectiveness of its sales training program in generating sales/revenues. Each salesperson's performance in the training program was measured by her/his proficiency score(s) on a national test and compared with the actual sales/revenues generated by each individual. Here are the data on sales and performance scores: $ Sales Sales Training Score 45,000 98 34,500 74 23,750 57 51,450 99 85 41,000 The correlation coefficient was computed as +.92 and the significance level is .001. How do you interpret the correlation coefficient? What does it mean?
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