Q.4 The expectancy disconfirmation model (EDM) assumes that disconfirmation (the difference between expectations and perceived performance) affects customer satisfaction. You are required to come up with four examples EACH for positive and negative disconfirmation.

You can paste any YT link.

Positive Disconfirmation:

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Link Ad 2:

Link Ad 3:

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Negative Disconfirmation:

Link Ad 1:

Link Ad 2:

Link Ad 3:

Link Ad 4: