Q4. Total industry sales typically are highest in which of the following product life cycle stages? A. Market maturity B. Sales decline C. Market introduction D. Market growth Q5. Which of the following intermediaries takes "title" or ownership of the goods? A. Service distributors B. Merchant wholesalers C. Selling agents D. Limited-function wholesalers Q6. When a manufacturer (e.g., Thomasville Furniture) chooses to market its products through several retailers within a particular geographic area, this distribution strategy is described as: A. Normal distribution B. Exclusive distribution C. Selective distribution D. Intensive distribution Q7. A is an analysis tool used to evaluate the attractiveness of a marketing opportunity by examining internal and external organizational factors including competitive threats, marketplace opportunities, firm resources and capabilities, etc. A. Breakeven Analysis B. Performance Analysis C. SWOT Analysis D. ROI Analysis Q3. When an organization/firm establishes a pricing strategy to aggressively increase sales or market share, we call this pricing approach A. Profit maximization policy B. Penetration pricing policy C. Markup D. Status Quo pricing policy