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Q4A: Identify Key Cities for Launch Background Krypto Motors wants to roll out 5 experience stores in 5 key cities in India, in 2021. ZS
Q4A: Identify Key Cities for Launch Background Krypto Motors wants to roll out 5 experience stores in 5 key cities in India, in 2021. ZS has been asked to help with the identification of these cities. The first 5 stores are very central to the launch strategy of Electra. Krypto wants these stores to be present in the cities with most potential. 4.1) The approach Krypto is following is based on the weighted rank derived from the average household income and the population of the city. Based on the below data which city should we recommend for launching the experience stores? City State Population (2011 in Million) Population Rank Per Capita Income (INR) Income Rank Weighted Rank Final Rank Mumbai Maharashtra 12.4 1 Delhi 12,800 4. Delhi 2.8 11.0 2 7,400 Karnataka 8.4 3 Bangalore Hyderabad Ahmedabad 15,500 Telangana 6.8 4 14,800 Gujarat 3 5.6 3.4. 5 Chennai Tamil Nadu 6,400 4.7 6 Kolkata West Bengal 9,800 4.5 7 Surat 8,400 7 Gujarat Maharashtra 4.5 7 8 Pune 19,400 3.1 Jaipur 9 Rajasthan 10,500 3.0 10 7,500
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