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Q.5. (a) Describe the communication strategy and communication channels. (5 marks) Q.5. (b) Explain a pull strategy and when it is best? When should a
Q.5. (a) Describe the communication strategy and communication channels. (5 marks)
Q.5. (b) Explain a pull strategy and when it is best? When should a firm adopt a strategic pricing strategy? (5 marks)
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