Q5 What type of data do you think are being collected in the question below?

Generally speaking, what do you do when you tune into your favourite show and discover it is a repeat episode?

I find something to watch on another channel.

I watch the episode again.

I watch something else on my PVR.

I watch something else on Netflix or a similar streaming service.

I shut off the TV.

This never happens—I check the program listings in advance.

Other (specify)

interval

nominal

ordinal

Ratio

Q7

What do you think could be wrong with the following survey question?

What types of shows do you typically record on your PVR (personal video recorder)? Select all that apply.

Dramas

Comedies

Reality

Daytime soaps

Lifestyle (cooking, home reno, real estate)

Sports

	The question uses ambiguous terms/professional jargon.
	The answer list is not exhaustive.
	Nothing is wrong.
	It’s a leading question.

Q8

What do you think could be wrong with the following survey question?

When do you typically tune in to watch instructional cooking shows?

Weekday mornings

Weekend mornings

Weekday afternoons

Weekend afternoons

Primetime

Other

	The answer options are not exhaustive.
	Nothing is wrong.
	The question uses professional jargon.
	The question is not reliable.