Q7) Porters Five Forces are

a)Customer loyalty, ROIC-WAAC spread, competitive landscape, growth trends, and market strength

b)Threats of new entrants to a market, bargaining power of buyers, options to substitute other products, bargaining power of supplier, and rivalry among existing competitors.

c)Network effects, horizontal differentiation, globalization impact, a supply-side pressure, and demand-side pressure.

d)None of the above

Q8) According to the Morningstar approach to Moat Strength Analysis, the five major sources of sustainable competitive advantage are?

a)Intangible assets, cost advantages, switching cost, network effect and efficient scale

b)Brand strength, higher profit margins, lower switching cost, limited competitors and high ROIC

c)Lower costs, higher customer satisfaction, low WAAC, increasing customer usage and strong patent protection.

d)All of the above