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Q7. Your organization you work for is concerned to improve customer service through better distribution of its product lines to retail stores. You have been

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Q7. Your organization you work for is concerned to improve customer service through better distribution of its product lines to retail stores. You have been given the responsibility of conducting specific market research with the aim of identifying areas of possible improvement in the distribution and logistics function. You are asked to provide a report to your marketing manager that clearly outlines. a) The key stages necessary in conducting such as research (6 marks) b) What specific objectives of the marketing research should be and how you wish to conduct the research? (8 marks) c) What research methods would you recommend? (6 marks Total marks 20

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