Q8a) If you attach a United Way banner to your corporate headquarter building, and 3.5% of your target population drives by the billboard twice per day, and the advertising campaign last 90 days, what is the GRPs of this campaign? Q8b) An advertising campaign on all the subways has GRP of 120 per week, and it is assumed that 15% of the entire population of Toronto uses the subway weekly. How many times per week is each person expected to take the subway (frequency)? Q8a) If you attach a United Way banner to your corporate headquarter building, and 3.5% of your target population drives by the billboard twice per day, and the advertising campaign last 90 days, what is the GRPs of this campaign? Q8b) An advertising campaign on all the subways has GRP of 120 per week, and it is assumed that 15% of the entire population of Toronto uses the subway weekly. How many times per week is each person expected to take the subway (frequency)