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Q9: a) Discuss the situations in which market research and advertising are useful. b) Enter loofa.com. Describe their recommendation engines. Compare this with the recommendation

Q9: a) Discuss the situations in which market research and advertising are useful.

b) Enter loofa.com. Describe their recommendation engines. Compare this with the recommendation engine of amazon.com.

Q10:a) Compare the advantages and disadvantages of distributing digitizableproducts electronically versus physically.

b) Visit amazon.com and identify at least three specific elements of its personalization and customization features.

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