Question
Q9. Video role play task You are the bookkeeper for Brad's Vegan Ice Creamery. The business has had a bumper year in terms of sales
Q9.
Video role play task
You are the bookkeeper for Brad's Vegan Ice Creamery. The business has had a bumper year in terms of sales volumes, but there are concerns about the fall in profits. Bradley Stanton, the owner of Brad's Vegan Ice Creamery, has called a meeting with you (the bookkeeper) and the Melinda (sales manager) to discuss the results of operations for the year.
In your meeting, you'll discuss:
- The information below
- Milestones and performance indicators
- The variances in the budget, and what they mean
- Brad and Melinda's views and opinions on the budget information
- Plans to manage the budget for the coming year
Sales volumes: Budget 750,000 litres; Actual 795,000 litres
Profit & Loss | Budget ($000) | Actual ($000) | Variance ($000) |
Sales | $12,000 | $14,310 | $ 2,310 Favourable |
Less Cost of goods sold | $ 6,750 | $ 8,586 | $ 1,836 Unfavourable |
Gross profit | $ 5,250 | $ 5,724 | $ 474 Favourable |
Less operating expenses: | |||
Wages & commission | $ 1,800 | $ 1,940 | $ 140 Unfavourable |
Rent | $ 800 | $ 800 | $ 0 |
Advertising | $ 650 | $ 890 | $ 240 Unfavourable |
Insurance | $ 240 | $ 240 | $ 0 |
Other | $ 100 | $ 230 | $ 130 Unfavourable |
Total expenses | $ 3,590 | $ 4,100 | $ 510 Unfavourable |
Net Profit | $ 1,660 | $ 1,624 | $ 36 Unfavourable |
General instructions:
Students must perform with at least 1 other person. Using just 1 other person to play multiple roles is completely OK. Alternatively, you can use as many other persons as there are roles.
The other person(s) can play multiple roles except for the role required to be played by the student.
There is no requirement for the other person(s) to be visible in the video, so if your partner(s) would prefer not to be visible, that's OK.
The student must be visible throughout the video.
All persons must be audible throughout the recording.
Using a camera phone is often a quick and easy way to record the video.
Instructions
You will need at least one partner for this exercise, to read/play the parts of the other stakeholders. Give them the role play script titled 'Budget meeting'. You only need one partner; they can read all the parts other than yours.
Note: You will need a calculator to perform some basic calculations before performing this role play. Read the script to determine what you'll need to calculate and prepare yourself and the figures before you begin the role play.
Video record your meeting with Brad and Melinda at Brad's Vegan Ice Creamery. Follow the video recording process you've used before (also on the LMS).
Upload the meeting video recording when you upload this written assignment document.
Please name your roleplay file with your surname followed by mod 4.2. For example, Smith Mod 4.2
Criteria
For this task, you're being assessed on your ability to:
- Student makes an effort to build rapport with colleagues
- Student discusses budget variance with the owner
- Student clarifies budget results
- Student engages with the owner regarding costs
- Student elicits owner and sales managers' opinions on budget targets/ideas
- Student answers question about reduced COGS impact on profit projection
Q9 Video role play task
Brad's Vegan Ice Creamery
Budget meeting
Role Play Script
Notes:
- This role play hasthree different roles, including the student/bookkeeper. You: bookkeeper
- Brad: owner
- Melinda: sales manager
Instructions:
Remember what you're being assessed on: your operational budget skills and your communication skills, as outlined in the instructions for Q9.
- If you only have one partner, they read/play all the roles except yours.
- You'll need to have the answers to previous questions ready to guide you in this discussion.
- The parts are indicated with names in brackets, like this: [YOU] [BRAD]
- When something is written in bold, it's just a guide - not a line you have to read word-for-word.
There's often no script for what you say; just guidelines. That's part of the challenge! Don't read these lines out. Instead, answer in a way that fulfils the guidelines. For example, if the guideline for you were:
[YOU]: Name and describe a fruit. Say something good and something bad about the fruit.
...you might say "Apples. They're red, juicy, and crunchy. They're high in fibre, but you can't eat the core."
- Normal speech is written as follows. Read these parts out. [MARY]: Let's get this meeting started.
- Instructions for actions or body language are written in italics as follows. Don't read these parts out. [FRED]: Look angry and raise your hand.
- - - - - - -
[BRAD]: Thanks for coming to this meeting.
First things first: good work, everyone! It looks as if our sales this past year exceeded the budget.
We were expecting to sell 750,000 litres of ice cream, like last year, but it turns out we sold 795,000 litres.
Credit goes to our sales staff for their hard work!
[YOU]: Say something nice to Melinda about her sales result.
[MELINDA]: Smiling
[MELINDA]: Thanks! Our full range is now in more stores than ever before.
[BRAD]: I'm pretty happy about the sales volume. There's just one thing I am concerned about: our costs.
Despite increased sales, actual net profit is down compared to the budgeted net profit figure.
[MELINDA]: Oh, that's disappointing. Can you tell us the profit figures?
[YOU]: Confirm the Actual and Budgeted Net Profit and variance figures to Melinda and Brad.
[BRAD]: Given sales have increased, what could explain the fall in net profit?
[YOU]: Tell Brad and Melinda why you think profits are down. Refer to the numbers in the budget information and highlight the unfavourable cost/expense variances, especially mention the largest unfavourable cost variance.
[BRAD]: OK, thanks for that. I know the volume of sales has increased, but has the per litre selling price changed?
[MELINDA]: Yes, good news! The selling price per litre actually increased slightly compared to budget.
[BRAD]: Turns to bookkeeper
[BRAD]: Can you tell us exactly how much was the actual and budget price per litre?
[YOU]: Tell Brad and Melinda the dollars per litre actual price per litre and budgeted price per litre (TIP: you'll need to calculate this using Sales dollar amount divided by Sales volume for Actual and then for Budget. You can do this before commencing the role play).
[BRAD]: That's awesome! So it seems costs are where we should focus our attention.
[BRAD]: Turns to bookkeeper
[BRAD]: So what can we do to control these costs?
[YOU]: Talk Brad and Melinda about one of your ideas for controlling costs. For example, you'll try to reduce Cost of Goods Sold by 10% while maintaining the same sales volume.
[BRAD]: Sounds good!
Just based on that idea alone, how much of an increase in profit do you think we can make over the next year, assuming all other sales and expense amounts remain constant?
[YOU]: Explain how your idea would have an impact on profits. Suggest some budget process and review milestones to implement your idea. For example, you'll target reducing COGS by a small percentage each quarter to achieve a total 10% reduction for the year. You'll plan to do the calculations and review each month to make sure you are on track to hit your quarterly milestone targets. Ask Brad and Melinda what they think of the idea.
[BRAD]: Great, sounds like a good idea!
[MELINDA] Yeah, that's definitely worth trying.
[BRAD]: OK, thanks everyone, that'll do for now. Let's get to work!
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