Qatar hosted the FIFA World Cup Qatar 2022TM, which took place there from 20 November to 18 December. The following competition will take place in the US, Mexico, and Canada in 2026.
Around 5 billion viewers are expected to watch, with 81% of spectators tuning in to watch the events live, making this the biggest sporting event of the year.
According to a Nielsen survey, 59% of football fans would choose a sponsor's product over a competitor's brand if the price and quality were the same. This shows a significant benefit for potential sponsors.
Adidas, Coca-Cola, Hyundai-Kia, QatarEnergy, Qatar Airlines, and Visa were among FIFA's 2022 sponsors

 

For Toyota Company

 You has been hired as Partnership Marketing Managers,  Why should your company leverage the FIFA World Cup in 2026:

 

-How will this partnership help differentiate your company from your direct competitors?

-What can you learn from how other sponsors are leveraging the partnership? How will you stand out?

-Consider using a 2x2 to illustrate your positioning

 

-How do you recommend your company use FIFA World Cup partnerships? 

-What specific IMC activities are you recommending?

-Use a minimum of 4 tactics (ie. PR, Sales Promotion, Experiential, Advertising campaign)

-Explain the role of each, how they are integrated and fit together in the overall plan