Question
Q&H Company advertises on soap operas and footballgames. Each soap opera ad costs $50000, and eachfootball game ad costs $100000. Giving all figures inmillions of
Q&H Company advertises on soap operas and footballgames. Each soap opera ad costs $50000, and eachfootball game ad costs $100000. Giving all figures inmillions of viewers, if S soap opera ads are bought,they will be seen by 5S1/2millionmen and 20S1/2million women. If F football ads are purchased, they willbe seen by 17F1/2millionmen and 7F1/2millionwomen. Q&H wants at least 40 million men and atleast 60 million women to see its ads.
Determine how to minimize Q&H's cost of reaching the required umber of viewrs.
Here's the requirement of this Assignment:
Please formulate an algebraic model for this problem.
Convert your algebraic model to a spreadsheet model in Excel and solve for optimal solution with Solver.
I have already done with the algebraic model, please help me to check if i'm correct.
Decision Variables:
let S= # of soap opera ads
F=# of football games ads
Minimize Z=50,000S+100,000F
S.T.
5*S1/2+17*F1/2>=40
20*S1/2+7*F1/2>=60
S,F>=0
Then I need help about second one how to do Convert your algebraic model to a spreadsheet model in Excel and solve for optimal solution with Solver.
Thanks a lot!
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