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Q&H is a major detergent manufacturer with a demand forecast for the coming year as shown in the following table ( in tons ) .
Q&H is a major detergent manufacturer with a demand forecast for the coming year as shown in the following table in tons Capacity at Q&H is governed by the number of employees it hires. The firm works days a month, with a regular operating shift of eight hours per day. Any time beyond that is considered overtime. Regulartime pay is $ per hour and overtime is $ per hour. Overtime is limited to hours per month per employee. The plant currently has employees. Each ton of detergent requires hours of labor input. It costs $ to carry a ton of detergent in inventory for a month. Materials cost per ton of detergent is $ Detergent is sold to retailers at a price of $ per ton. We assume that no stock outs are allowed and the starting inventory entering January is tons and the desired ending inventory in December is tons. We assume that Q&H can change the size of the workforce by laying off or hiring employees. Hiring a new employee incurs a cost of $; laying off an employee incurs a lay off cost of We also assume that a third party has offered to produce detergent at $ per ton. Market research has indicated that a promotion dropping prices by percent in a given month will increase sales in that month by percent and bring forward percent demand from each of the following two months.
Anticipated Monthly Demand at Q&H
Month
Demand
January
February
March
April
May
June
July
August
September
October
November
December
What is the optimal production plan for the year if we assume no promotion? Please solve it in Excel decision variables, objective function and constraints.
Is it better to promote in April or July? How much increase in profit can be achieved as a result.
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