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Q&H is a major detergent manufacturer with a demand forecast for the coming year as shown in the following table ( in tons ) .

Q&H is a major detergent manufacturer with a demand forecast for the coming year as shown in the following table (in tons). Capacity at Q&H is governed by the number of employees it hires. The firm works 20 days a month, with a regular operating shift of eight hours per day. Any time beyond that is considered overtime. Regular-time pay is $20 per hour and overtime is $25 per hour. Overtime is limited to 25 hours per month per employee. The plant currently has 300 employees. Each ton of detergent requires 3 hours of labor input. It costs $5 to carry a ton of detergent in inventory for a month. Materials cost per ton of detergent is $30. Detergent is sold to retailers at a price of $150 per ton. We assume that no stock outs are allowed and the starting inventory entering January is 6,000 tons and the desired ending inventory in December is 8,000 tons. We assume that Q&H can change the size of the workforce by laying off or hiring employees. Hiring a new employee incurs a cost of $800; laying off an employee incurs a lay off cost of 1,500. We also assume that a third party has offered to produce detergent at $105 per ton. Market research has indicated that a promotion dropping prices by 5 percent in a given month will increase sales in that month by 20 percent and bring forward 15 percent demand from each of the following two months.
Anticipated Monthly Demand at Q&H
Month
Demand
January
10,000
February
11,000
March
15,000
April
18,000
May
25,000
June
26,000
July
30,000
August
29,000
September
21,000
October
18,000
November
14,000
December
11,000
What is the optimal production plan for the year if we assume no promotion? Please solve it in Excel (decision variables, objective function and constraints.)
Is it better to promote in April or July? How much increase in profit can be achieved as a result.

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